Great Multimedia 101! Recognize, create, consume it.

It doesn't matter if you work for a large organization, a startup business or a tiny non-profit. If your job has anything to do with communications, PR or the Web, your boss is going to ask you at some point in the near future, "So, what kind of multimedia are we going to have on our site? You're into technology, you'll figure it out." You might think, "Well, what do I know about multimedia? I have a cousin that made a wedding video once. I'll talk to her."

Producing (or finding someone to produce) good multimedia for your organization can be complicated. 

With breakthroughs in consumer cameras, web cams and video editing software that comes installed on your computer, you can take photos, make videos, create Podcasts. But the question really becomes, should you? 

It is possible to do it yourself and do a great job. We are in no way dissuading anyone from creating great multimedia (we teach multimedia to community organizations, disadvantaged youth, college kids. We're all about sharing knowledge.) But it is important to note that there is adequate multimedia and then there is knock-your-socks-off-yes-I-cried-when-I-watched-this multimedia. That's the multimedia we aim to produce and so should you.

Organizations sometimes underestimate the value of quality video and photographs. The photographs on your homepage will be the first thing a potential donor will see when they visit your site. Next, they'll click on your two-minute intro video. If your multimedia doesn't look/sound professional, either does your organization.

This is the beginning of a blogging series we call Great Multimedia 101--recognize, create, consume it.
Whether you're looking to hire someone or wanting to do it yourself, we can help.